People Still Trust Advertising
In this day and age, the ad-blocker is one of the preferred tools for people who take their internet browsing experience seriously. When you think of people using technology to block advertisements from intruding into their everyday life, it would lead you to assume that the American love of consumerism is dying out and people are turning against advertising and advertisements. However, this couldn’t be farther from the truth. Most people who use ad-blocking technology don’t actually have anything against advertisements, they just don’t want to be annoyed by the incorrect advertisements while they’re browsing. A new study shows that people still have the same trust in advertising that they did in 2013 and that the right ad can be seen in a positive light.
A new study by from Nielson is examining the most trusted forms of advertising and just how they each may or may not have lost the trust of people who look at them. As you can see in the infographic, the level of trust placed in advertisements around the world is mostly stable and is just as high as it has been in the past. The study also found some interesting information about the trust people place in specific types of advertising.
One thing to take away from this study is that over half of the people polled say that they still trust paid advertising such as ads on television, radio, print, and billboards. Television ads are still the most trusted form of advertising, gaining a point since the last time this report was done in 2013, with 63% of people saying that they trust ads they see on tv. Another thing to pick up on is that people trust traditional advertisements far more than they trust online and digital ones. Millennials were also found to have the highest rate of trust for advertisements which is surprising due to the fact that they are the ones most likely to be using ad-blocking technology. The report notes, however, that the right sort of advertising campaign can reach millennials and that they respond much better to them too.
If you’d like to read more, the link is here.