What is agile marketing and is it important?
Marketing is a breakneck industry in which the fastest and most adaptable to new technologies and techniques are usually the ones to survive. While social media marketing is seen by many to be the end-all future of marketing (especially when you consider just how much more prevalent social media is going to be in our lives as time goes on), there are some who think that other marketing strategies are and will continue to be more important than social media. One of the leading strategies being called out is agile marketing. But just what exactly is agile marketing and how can it help your marketing needs?
Agile marketing is actually two things; it refers both to the speed at which the marketing campaign takes place, as well as the thought process of how the marketing campaign should go. When it comes to the speed and “how” aspects, agile marketing refers to campaigns that are fast to come up with, fast to launch, and fast to evaluate in terms of effectiveness. The testing process is also shorter to help speed it all up. Unlike long-winded and traditional marketing campaigns that take a long time to research and implement, agile marketing has many different moving pieces working at the same time towards the same goal so that things can be adjusted and repaired on the fly with little time needed.
So is this marketing technique successful and worth the risk of less research and less evaluation? At the end of the day, the most successful marketing departments are the ones that market the most. The rules of marketing and the technologies used are constantly changing and rarely understood. Agile marketing allows companies to try multiple things at a time for short bursts, letting them see what works and what doesn’t before committing to a long-term and more expensive marketing campaign. Agile marketing isn’t the future, but it’s definitely a big part of it. Agile marketing and social combined? Now that is the future of marketing as we know it.
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